The ABCs of HDU:
ADVOCACY, BUILDING FOR THE FUTURE, and COMMUNICATING OUR MESSAGE
As 2016 comes to a close, it seems only appropriate to summarize the accomplishments of HDU, and develop a new plan for 2017:
- Met with key people and commented on documents at CMS, GAO, PCORI, The Alliance for Home Dialysis
- Attended lobby days on Capitol Hill with ANNA, NRAA, ASN
- Participated in Kidney Health Initiative
- Met with the FDA regarding the care partner requirement and how it affects home dialyzors.
BUILDING FOR THE FUTURE
- Continued to refine the HDU exhibit display using new marketing designs, and exhibited at targeted conferences, ASN Kidney Week, AAKP, ADC, and NKF Spring Clinicals. Held Open House for dialyzors at ADC
- Applied for and received funding from several grants, expanded funding sources to include website sponsors: targeted and marketed Sponsorships to key companies and organizations, and secured 5 of the 6 available openings
- Expanded the Advisory Board and invited 3 key professionals in the renal community to join the Board
COMMUNICATING OUR MESSAGE
- Created a targeted email media/marketing list, expanded Facebook group, established a Twitter feed, and developed a newer, user friendly website, and used these tools to get the message out for our Las Vegas Conference, CMS comments, the 2017 Alaska cruise and other key issues
- Continued the newsletter, which is emailed to media/marketing list, handed out at conferences, and posted on the website
- Planned and held a successful meetup in Las Vegas for 50 dialyzors, care partners and professionals
The HDU Board is an entirely volunteer, working board. Most of us deal with dialysis, jobs and/or are care partners, or even all three, and still we find the time to represent you, our members, on issues that are important to all of us! Thank you for giving us the opportunity to serve you, and we look forward to a new year of exciting challenges for dialyzors everywhere!